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Case study

Product Strategy for an Automotive Marketplace

Enjoy a first-class digital experience when buying and selling semi-new cars with the Avanti website. Plus a variety of benefits and guarantees.

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The challenge

Design a web and mobile platform that is user-friendly, transparent and intuitive. With the aim of seeing in real time which cars are available for sale and viewing all the information you need about them.

The methodology

To carry out the design of Avanti, a specialized methodology was followed that consisted of carrying out prior research on the topic, an analysis of the findings, information architecture and UI design.

01
Image Lupa
User research and analysis of the requirements.
02
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Research findings.
03
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Information arquitecture and wireframes.
04
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UI discovery and design.

Results

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The design of Avanti's website was focused on helping users see semi-new cars for sale in an organized way. As well as listing a car or enjoying other benefits such as quotes or test drives.

BEFORE

Our proposals

• We added a banner consistent with the style of the entire website.

• We offer a section on the home page to quickly filter the car the user is looking for, or take them to see all the results in general.

• We emphasized the benefits of buying or selling semi-new cars through Avanti.

• Filters were added in an organized manner on the results screen, as well as several options to sort them.

• We offer the user the option to compare several cars at the same time.

AFTER

Our proposals

• We added a banner consistent with the style of the entire website.

• We offer a section on the home page to quickly filter the car the user is looking for, or take them to see all the results in general.

• We emphasized the benefits of buying or selling semi-new cars through Avanti.

• Filters were added in an organized manner on the results screen, as well as several options to sort them.

• We offer the user the option to compare several cars at the same time.

BEFORE

Our proposals

• We dedicate a screen to car comparison, where the user can differentiate between the different features of at least 3 cars.

• We added a flow so that the user can quote the price of their car and know how much they should sell it for.

AFTER

Our proposals

• We dedicate a screen to car comparison, where the user can differentiate between the different features of at least 3 cars.

• We added a flow so that the user can quote the price of their car and know how much they should sell it for.