Establishment of a professional and solid position in the market through the redesign of Kukin's brand image and logo.
Redesign the Kukin logo and brand image to ensure standardized representation, seamless reproduction, and adaptability across diverse mediums. The objective is to create a memorable, attractive, and consistently applied visual identity.
To redesign the logo and create a successful brand image, a specialized methodology was followed that consisted of carrying out prior research and analysis of the requirements, with the aim of arriving at an appropriate brand manual.
With the redesign of the logo and the update of the brand, it was possible to provide a more professional and consistent image of Kukin.
• An isologue was defined that represents the idea of the kitchen as a free, creative and dynamic space, expressing the personalization of any recipe.
• The Rozanova typography was chosen because it was functional, legible, dynamic, recognizable and with a lot of personality.