We start out by getting to know our clients and their users. Through some key questions, we understand their vision, goals and values. We study the competition and relevant market trends to set the base for the brand strategy.
After synthesizing our learning, the develop the brand’s key messages and a naming strategy. In constant communication with our clients, we develop a positioning platform were we map out the brand’s DNA and how it will communicate with it’s clients.
Starting by building a moodboard we present a visual path that leads the way into the logo design and itss core identity system. We explore the key brand applications, as well as the brand book, establishing the guidelines, fully aligned to the brand’s communication strategy.