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Who we are

Business results driven by digital platforms.

BluePixel is a long-term technology partner that designs, builds, and evolves digital platforms to drive measurable growth, operational efficiency, and better decisions.

Our way of thinking

How we think at BluePixel

We believe technology only creates value when it is aligned with business strategy and the people who use it.

We work closely with our clients to understand their context, priorities, and growth vision, and from there design and evolve digital platforms with real impact.

Our approach prioritizes strategic clarity, adoption, and continuous improvement, avoiding isolated projects and decisions disconnected from the business.

Our Team

More than 60 professionals specialized in product, technology, operations, and business.

Our Team

Leadership Team

Maria de Buen

Chief Executive Officer (CEO)

Alejandra Urrutia

Chief Financial Officer (CFO)

Leonardo Santiago

Chief Business Officer (CBO)

Edgar Ruesga

Chief Operating Officer (COO)

Our Culture

The principles that guide how we work and how we engage with our clients.

We work better together

Real collaboration and open communication. We believe in diverse, aligned, and trust-based teams that build high-impact solutions.

We pursue excellence in every delivery

Quality, rigor, and attention to detail. We turn our clients’ vision into solid, scalable, and well-executed solutions.

We continuously evolve

Always better than yesterday. We learn, iterate, and continuously improve to generate sustainable results over time.

We make things happen

Ownership and accountability. We act with initiative, deliver on our promises, and take responsibility for the outcome.

We are agile and adaptable

Change as a competitive advantage. We adapt quickly, challenge the status quo, and find the “how yes” even in complex environments.

Recognized as #1 in UX/UI in Mexico.
Experience across multiple industries and markets.