Redesign the travel loyalty program section to improve usability, modernize the interface, and optimize the login and registration flow.

The goal was to create a more intuitive experience that allows users to manage miles, benefits, and account information with greater clarity and efficienc

‍

The existing platform presented usability friction across key journeys. The redesign needed to simplify access, improve navigation logic, and increase user confidence.

A structured methodology was applied to ensure the redesign was insight-driven and strategically aligned.

The primary focus was improving content hierarchy and reducing cognitive load across key flows.

‍

‍

A redesigned platform built around clarity, structure, and improved information management.

‍

Login & Registration Flow: Login information reorganized on the left side with a cleaner, modern visual system to build trust. All required fields consolidated into a single screen to reduce unnecessary clicks. A contextual image area on the right highlights destinations and important travel updates. A structured authentication step list guides users through account verification.

‍

Account & Membership Experience: Clear summary of total accumulated miles for quick reference. Quick-access card overview with the ability to copy the card number instantly. Shortened card data presentation to prioritize speed and usability. Highlighted key benefits using larger visual cards, richer imagery, and clear call-to-action buttons. Expanded and reorganized membership benefits list for better discoverability.

‍