- 01

The Objective

Redesign the travel loyalty program section to improve usability, modernize the interface, and optimize the login and registration flow.

The goal was to create a more intuitive experience that allows users to manage miles, benefits, and account information with greater clarity and efficienc

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- 02

The Challenge

The existing platform presented usability friction across key journeys. The redesign needed to simplify access, improve navigation logic, and increase user confidence.

Information architecture lacked clarity

Account details and benefits were not easily scannable

The experience did not reflect a modern travel brand

- 03

The Approach

A structured methodology was applied to ensure the redesign was insight-driven and strategically aligned.

The primary focus was improving content hierarchy and reducing cognitive load across key flows.

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Requirement analysis

Research and insight extraction

Information architecture restructuring

Wireframing

UI discovery and visual design

- 04

The Solution

A redesigned platform built around clarity, structure, and improved information management.

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Login & Registration Flow: Login information reorganized on the left side with a cleaner, modern visual system to build trust. All required fields consolidated into a single screen to reduce unnecessary clicks. A contextual image area on the right highlights destinations and important travel updates. A structured authentication step list guides users through account verification.

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Account & Membership Experience: Clear summary of total accumulated miles for quick reference. Quick-access card overview with the ability to copy the card number instantly. Shortened card data presentation to prioritize speed and usability. Highlighted key benefits using larger visual cards, richer imagery, and clear call-to-action buttons. Expanded and reorganized membership benefits list for better discoverability.

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- 05

Business Impact

The new structure transforms the loyalty program from a transactional dashboard into a guided, benefit-driven experience.

A more intuitive and accessible loyalty platform

Improved clarity in navigation and content hierarchy

Faster login and account management experience

Enhanced visibility of benefits and membership value

Stronger perception of trust and modernity

Account and membership experience

Transparency from day one

No surprises or scope creep. Tell us about your project and a Bluepixel strategist will reach out within 2 hours.

What executives ask us before choosing Bluepixel

What sets Bluepixel apart from a traditional design or development agency?

Bluepixel isn't a delivery agency; it's a continuous evolution partner. While agencies ship projects and close the engagement, Bluepixel maintains an active relationship built on a living roadmap, quarterly accountability, and ROI documented in financial terms. The model is designed for your platform to keep improving continuously, not for a project to be delivered before moving on to the next client.

Does Bluepixel work with mid-market and enterprise companies in Mexico?

Yes. Bluepixel works primarily with mid-market and enterprise companies in Mexico and LATAM that need to scale, modernize, or evolve their digital platforms.

What is the FutureProof philosophy?

FutureProof is Bluepixel's operating philosophy, built on the premise that no digital product is ever truly finished. Users change, markets change, and operations change, so Bluepixel designs platforms built to evolve, scale, and integrate AI continuously, rather than delivering projects that start aging the day they launch.

What's Bluepixel's business model: a one-time project or an ongoing relationship?

What is Futureproof, and how is it different from a traditional project?

Futureproof is Bluepixel's operating model that turns your relationship with your platform into a continuous improvement cycle. It integrates two pillars: BUILD (building scalable, AI-native platforms from sprint one) and EVOLVE (continuous optimization with Mixpanel, a 12-month living roadmap, and quarterly accountability), both running on a cross-cutting AGENTIC layer of automation and operational intelligence. Unlike a traditional project, every intervention is measured and documented with ROI in real financial terms.

How does IMPATH work, and what are digital twins?

IMPATH is Bluepixel's proprietary experience intelligence platform. It builds digital twins of your platform's users: behavioral profiles built from 7 layers of analysis that simulate how different types of users navigate and where they hit friction. This makes it possible to identify and quantify the financial cost of every friction point before investing in a fix, with a depth no standard analytics tool can reach.

Does Bluepixel work with web platforms and mobile apps?

Yes. Bluepixel designs, builds, and evolves web platforms, iOS and Android apps, and internal enterprise systems. Mixpanel monitors platform health across all three environments simultaneously, tracking usability, performance, and stability metrics for each one.

How does Bluepixel measure the impact of its work?

Through UX Health Score™ and IMPATH, both proprietary to Bluepixel, plus Mixpanel integrated into your platform: together they produce a continuous UX Health Score, a living roadmap, and a quarterly executive report with documented ROI. Every platform intervention is measured against historical benchmarks for usability, performance, stability, and adoption, in numbers your leadership team can interpret and justify.

How long does it take to see impact on the platform?

The first measurable indicators typically appear within the first quarter of engagement, once Mixpanel establishes the baseline and the highest-impact optimizations identified by IMPATH are executed. Bluepixel documents the before and after of each intervention with historical UX Score comparisons and business metrics.

What is a UX audit, and how do I know if my platform needs one?

The initial IMPATH diagnosis is delivered in 2 weeks. The first evolution wave with documented ROI is measured at the end of the first quarter.

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Optimizing one of LATAM's leading loyalty platforms for higher retention