- 01

The Objective

Design and develop a digital wallet card that allows users to easily share their referral code, add it to their digital wallets, and access exclusive benefits.

The goal was to streamline the referral experience while incentivizing user growth through rewards.

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- 02

The Challenge

Create a frictionless way for users to interact with their referral ecosystem. The experience needed to feel intuitive, secure, and benefit-driven while supporting measurable growth.

Share referral codes quickly and clearly

Add the virtual card to their wallet

Track referrals and rewards

Ensure compliance with age restrictions

- 03

The Approach

A structured methodology was implemented to ensure the solution was grounded in real user needs.

Requirement analysis

Research and insight extraction

UI discovery and visual design

Development and QA

- 04

The Solution

A virtual card experience designed for simplicity and immediate action.

Clear age restriction notice — A visible and prominent note reinforcing that product sale is prohibited to minors

Optimized referral sharing — Once logged in, users see a large, clearly identifiable button to share their referral code instantly

Virtual card login dashboard — A centralized hub to view new user summaries, track referral codes, analyze metrics by time period and device, and see a ranked list of top referrers

- 05

Business Impact

By combining usability with performance tracking, the virtual card transforms referrals into a measurable growth tool rather than a static promotional feature.

Faster referral sharing

Clear visibility into performance metrics

Reward tracking in one centralized interface

Growth-focused referral optimization