- 01

The Objective

Design and develop a digital wallet card that allows users to easily share their referral code, add it to their digital wallets, and access exclusive benefits.

The goal was to streamline the referral experience while incentivizing user growth through rewards.

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- 02

The Challenge

Create a frictionless way for users to interact with their referral ecosystem. The experience needed to feel intuitive, secure, and benefit-driven while supporting measurable growth.

Share referral codes quickly and clearly

Add the virtual card to their wallet

Track referrals and rewards

Ensure compliance with age restrictions

- 03

The Approach

A structured methodology was implemented to ensure the solution was grounded in real user needs.

Requirement analysis

Research and insight extraction

UI discovery and visual design

Development and QA

- 04

The Solution

A virtual card experience designed for simplicity and immediate action.

Clear age restriction notice — A visible and prominent note reinforcing that product sale is prohibited to minors

Optimized referral sharing — Once logged in, users see a large, clearly identifiable button to share their referral code instantly

Virtual card login dashboard — A centralized hub to view new user summaries, track referral codes, analyze metrics by time period and device, and see a ranked list of top referrers

- 05

Business Impact

By combining usability with performance tracking, the virtual card transforms referrals into a measurable growth tool rather than a static promotional feature.

Faster referral sharing

Clear visibility into performance metrics

Reward tracking in one centralized interface

Growth-focused referral optimization

Referral statistics and top referrers tracking

Transparency from day one

No surprises or scope creep. Tell us about your project and a Bluepixel strategist will reach out within 2 hours.

What executives ask us before choosing Bluepixel

What sets Bluepixel apart from a traditional design or development agency?

Bluepixel isn't a delivery agency; it's a continuous evolution partner. While agencies ship projects and close the engagement, Bluepixel maintains an active relationship built on a living roadmap, quarterly accountability, and ROI documented in financial terms. The model is designed for your platform to keep improving continuously, not for a project to be delivered before moving on to the next client.

Does Bluepixel work with mid-market and enterprise companies in Mexico?

Yes. Bluepixel works primarily with mid-market and enterprise companies in Mexico and LATAM that need to scale, modernize, or evolve their digital platforms.

What is the FutureProof philosophy?

FutureProof is Bluepixel's operating philosophy, built on the premise that no digital product is ever truly finished. Users change, markets change, and operations change, so Bluepixel designs platforms built to evolve, scale, and integrate AI continuously, rather than delivering projects that start aging the day they launch.

What's Bluepixel's business model: a one-time project or an ongoing relationship?

What is Futureproof, and how is it different from a traditional project?

Futureproof is Bluepixel's operating model that turns your relationship with your platform into a continuous improvement cycle. It integrates two pillars: BUILD (building scalable, AI-native platforms from sprint one) and EVOLVE (continuous optimization with Mixpanel, a 12-month living roadmap, and quarterly accountability), both running on a cross-cutting AGENTIC layer of automation and operational intelligence. Unlike a traditional project, every intervention is measured and documented with ROI in real financial terms.

How does IMPATH work, and what are digital twins?

IMPATH is Bluepixel's proprietary experience intelligence platform. It builds digital twins of your platform's users: behavioral profiles built from 7 layers of analysis that simulate how different types of users navigate and where they hit friction. This makes it possible to identify and quantify the financial cost of every friction point before investing in a fix, with a depth no standard analytics tool can reach.

Does Bluepixel work with web platforms and mobile apps?

Yes. Bluepixel designs, builds, and evolves web platforms, iOS and Android apps, and internal enterprise systems. Mixpanel monitors platform health across all three environments simultaneously, tracking usability, performance, and stability metrics for each one.

How does Bluepixel measure the impact of its work?

Through UX Health Score™ and IMPATH, both proprietary to Bluepixel, plus Mixpanel integrated into your platform: together they produce a continuous UX Health Score, a living roadmap, and a quarterly executive report with documented ROI. Every platform intervention is measured against historical benchmarks for usability, performance, stability, and adoption, in numbers your leadership team can interpret and justify.

How long does it take to see impact on the platform?

The first measurable indicators typically appear within the first quarter of engagement, once Mixpanel establishes the baseline and the highest-impact optimizations identified by IMPATH are executed. Bluepixel documents the before and after of each intervention with historical UX Score comparisons and business metrics.

What is a UX audit, and how do I know if my platform needs one?

The initial IMPATH diagnosis is delivered in 2 weeks. The first evolution wave with documented ROI is measured at the end of the first quarter.

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Building continuous digital solutions for a global consumer brand