A Pixel Perfect Mindset & a Passion for Innovation
We are makers. We harness the power of designing our future through digital innovation. The Pixel mindset is all about humanizing technology, about creating new connections, impacting lives, and disrupting markets by bringing ideas into live.
We face every challenge with curiosity, creativity, openness, and engagement. We combine a data driven and analytical approach, with imagination, passion, creativity, and unique talent. We create pixel perfect platforms of the highest quality, achieving scalable, disruptive products that seek out to fuel change.
We are future minded, always embracing new possibilities. We think big, and act fast, while keeping track of each detail, always at the pixel level.
We are Pixeleans.
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Meet our leadership team
BluePixel is formed out of 50+ members who are driven by their passion and talent for crafting outstanding digital products
María de Buen
Founder and CEO
Alejandra Urrutia
Co-Founder and CFO
Diego Kawas
Ventures
Edgar Ruesga
Head of Operations
Alan Torres
Head of Design
Jorge de Buen
Head of UX
Jorge Vázquez
Head of Technology
Lorena Orozco
Head of Sales
Values I go through
We elevate each other
We lift up our teammates and customers, celebrating each other's contributions and empowering each other to succeed through mentorship, motivation, empathy and positivity.
Always better than yesterday
We are passionate for progress, perpetually iterating and evolving together. We learn from our mistakes and push our boundaries every day by raising the bar towards excellence.
Extreme ownership
Through an owner's mindset, we take initiative, with passion and energy, to make our company better. We embrace ownership and accountability for ourselves, our projects and our team. We always do what we say we'll do.
Work together, win together
We are communicate actively and rely on each other to unlock our team's potential. We build trust through reliability, fostering an open, encouraging and supportive environment. We challenge and inspire each other to achieve great things.
Faster, better, smarter
We optimize our workflow by building upon our company's existing assets and embracing the agile mindset. We deliver excellent products, with the fastest time to market possible. We don't seek perfection, for it most likely means sacrificing speed.
We settle for nothing less than exceptional
We surpass expectations, every time. We wow every client and take pride in our work. Our deep passion, insatiable curiosity and attention to detail fuels us to create awesome products and deliver outstanding results.
We harness our power to design the future
We challenge ourselves to dream big and present audacious ideas. We harness the power of innovation, design and technology, to create digital products that can make a difference in our world.
