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Who we are

Business results driven by digital platforms.

BluePixel is a long-term technology partner that designs, builds, and evolves digital platforms to drive measurable growth, operational efficiency, and better decisions.

Our way of thinking

How we think at BluePixel

We believe technology only creates value when it is aligned with business strategy and the people who use it.

We work closely with our clients to understand their context, priorities, and growth vision, and from there design and evolve digital platforms with real impact.

Our approach prioritizes strategic clarity, adoption, and continuous improvement, avoiding isolated projects and decisions disconnected from the business.

Our Team

More than 60 professionals specialized in product, technology, operations, and business.

Our Team

Leadership Team

Maria de Buen

Chief Executive Officer (CEO)

Alejandra Urrutia

Chief Financial Officer (CFO)

Leonardo Santiago

Chief Business Officer (CBO)

Edgar Ruesga

Chief Operating Officer (COO)

Our Culture

The principles that guide how we work and how we engage with our clients.

Work Together, Win Together

We build trust through communication and reliability. We challenge and inspire each other to achieve great things.

We Elevate our Clients

We deliver exceptional quality in every project, elevating our clients by turning their vision into reality with precision and care.

Always Better than Yesterday

We are passionate for progress, perpetually iterating and evolving together.

Extreme Ownership

Through an owner's mindset, we take initiative, with passion and accountability. We always do what we say we'll do.

Agility through Adaptability

We are agile and open to change. We proactively seek new opportunities and solutions, with a "can-do" attitude.

Recognized as #1 in UX/UI in Mexico.
Experience across multiple industries and markets.