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project
Case study

UX Brand

Be the best real estate professional with tools that provide agility, security and efficiency to your operations, offering a better experience.

The challenge

Create a brandbook that helps MoradaUno establish a solid and consistent image across different channels and media including its website, application, digital and printed materials, etc.

The methodology

To successfully carry out this project we used our own methodology that consisted of understanding the needs of the stakeholders, their brand and target audience. All of this provided the necessary tools for the design of a strong and solid brandbook.

01
Image Lupa
User research and benchmarking.
02
Image panel
Results of the investigation.
03
eye image
Visual exploration and moodboarding
04
discover image
Brand, design and applications book
01
Image Lupa
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02
Image panel
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eye image
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04
discover image
This is some text inside of a div block.

Results

This brandbook allowed interested parties to have a clear guide on how their brand should be managed in different channels and media, also helping to consolidate a strong and consistent brand throughout its operation.

Logo refresh

• An isologue was designed to give a serious and secure image to the company, while maintaining a perception of innovation.

• The Figtree font was chosen due to its legibility, dynamism and its rounded character, which provides a human and friendly touch to the brand.

Brand Book

Our proposals

• An isologue was designed to give a serious and secure image to the company, while maintaining a perception of innovation.

• The Figtree font was chosen due to its legibility, dynamism and its rounded character, which provides a human and friendly touch to the brand.

Our proposals

• An isologue was designed to give a serious and secure image to the company, while maintaining a perception of innovation.

• The Figtree font was chosen due to its legibility, dynamism and its rounded character, which provides a human and friendly touch to the brand.

Our proposals

• An isologue was designed to give a serious and secure image to the company, while maintaining a perception of innovation.

• The Figtree font was chosen due to its legibility, dynamism and its rounded character, which provides a human and friendly touch to the brand.

Our proposals

• An isologue was designed to give a serious and secure image to the company, while maintaining a perception of innovation.

• The Figtree font was chosen due to its legibility, dynamism and its rounded character, which provides a human and friendly touch to the brand.

Our proposals

• An isologue was designed to give a serious and secure image to the company, while maintaining a perception of innovation.

• The Figtree font was chosen due to its legibility, dynamism and its rounded character, which provides a human and friendly touch to the brand.

Our proposals

Our proposals

Our proposals

Our proposals

Our proposals