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project
Case study

UX Branding

Establishment of a professional and solid position through the redesign of the brand image and logo of the best cooking app.

The challenge

Redesign the logo and brand image to ensure standardized representation, seamless reproduction, and adaptability across diverse mediums. The objective is to create a memorable, attractive, and consistently applied visual identity.

The methodology

To redesign the logo and create a successful brand image, a specialized methodology was followed that consisted of carrying out prior research and analysis of the requirements, with the aim of arriving at an appropriate brand manual.

01
Image Lupa
Analysis of the requirements.
02
Image panel
Styles and logo proposals.
03
eye image
Logo applications.
04
discover image
Brand Book.
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Image Lupa
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02
Image panel
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eye image
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04
discover image
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Results

With the redesign of the logo and the update of the brand, it was possible to provide a more professional and consistent image of the app.

Logo refresh

• An isologue was defined that represents the idea of the kitchen as a free, creative and dynamic space, expressing the personalization of any recipe.

• The Rozanova font was chosen because it is functional, legible, dynamic, recognizable and with a lot of personality.

Brand Book

Our proposals

• An isologue was defined that represents the idea of the kitchen as a free, creative and dynamic space, expressing the personalization of any recipe.

• The Rozanova font was chosen because it is functional, legible, dynamic, recognizable and with a lot of personality.

Our proposals

• An isologue was defined that represents the idea of the kitchen as a free, creative and dynamic space, expressing the personalization of any recipe.

• The Rozanova font was chosen because it is functional, legible, dynamic, recognizable and with a lot of personality.

Our proposals

• An isologue was defined that represents the idea of the kitchen as a free, creative and dynamic space, expressing the personalization of any recipe.

• The Rozanova font was chosen because it is functional, legible, dynamic, recognizable and with a lot of personality.

Our proposals

• An isologue was defined that represents the idea of the kitchen as a free, creative and dynamic space, expressing the personalization of any recipe.

• The Rozanova font was chosen because it is functional, legible, dynamic, recognizable and with a lot of personality.

Our proposals

• An isologue was defined that represents the idea of the kitchen as a free, creative and dynamic space, expressing the personalization of any recipe.

• The Rozanova font was chosen because it is functional, legible, dynamic, recognizable and with a lot of personality.

Our proposals

Our proposals

Our proposals

Our proposals

Our proposals