Conduct UX research to identify improvement opportunities within a digital payment card integrated into a super app ecosystem. The goal was to understand user perception, uncover friction points, and define strategic enhancements to optimize usability, clarity, and trust.
Conduct UX research to identify improvement opportunities within a digital payment card integrated into a super app ecosystem.
Conduct UX research to identify improvement opportunities within a digital payment card integrated into a super app ecosystem.
The goal was to understand user perception, uncover friction points, and define strategic enhancements to optimize usability, clarity, and trust.
The digital card existed within a broader super app environment, which created complexity in multiple dimensions. The research needed to evaluate both usability performance and emotional perception of the financial experience.
A multi-method UX research framework was implemented to ensure qualitative and quantitative validation.
Eight users were evaluated across structured task scenarios to measure completion rates and interaction accuracy
Task Performance: 87.5% task completion rate with a 12.5% failure rate. High accuracy in click precision during specific flows. Certain navigation labels generated confusion.
Click map analysis revealed clear behavioral patterns, identifying both intuitive flows and friction areas.
Based on research findings, five key strategic areas were identified for improvement across the digital payment card experience.
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